Privacy Policy for Sparklepost

Effective Date: November 20, 2025

1. Introduction

Welcome to Sparklepost, a product of A Little Drive LLC. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Services"). For more information about using our Services, please refer to our Terms of Service.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: Information that can be used to identify you, such as your name, email address, phone number, and payment information.
  • Usage Data: Information about how you use our Services, including your IP address, browser type, operating system, access times, and pages viewed.
  • Content Data: Posts, comments, support tickets, feedback, and other content you submit to our Services.
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and other tracking technologies.

Embeddable Widget Data

When end users interact with the Sparklepost widget embedded on third-party websites, we collect:

  • Name and email address (as provided by the user)
  • Message content and category selection
  • Page URL where the widget was used
  • Browser type, operating system, and screen resolution
  • Timezone and language preferences

3. How We Use Your Information

We may use the information we collect for various purposes, including:

  • To provide, operate, and maintain our Services.
  • To improve, personalize, and expand our Services.
  • To understand and analyze how you use our Services.
  • To develop new products, services, features, and functionality.
  • To communicate with you, either directly or through one of our partners.
  • To provide you with support and respond to your inquiries.
  • To send you marketing and promotional communications.
  • To find and prevent fraud.
  • For compliance with legal obligations.

4. How We Share Your Information

We may share your information with the following types of entities:

  • Third-Party Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as hosting, data analysis, payment processing, and customer service.
  • Workspace Owners: If you submit a support ticket or feedback via an embedded widget, the workspace owner receives your submission and associated data.
  • Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
  • Legal Requirements: We may disclose your information in response to a subpoena, court order, or other governmental request.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • With Your Consent: We may share your information with your consent or at your direction.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you Services. If you delete your account, we will retain your data for up to 30 days before permanent deletion from our systems, except as necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.

6. Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Choices and Rights

You may opt out of receiving promotional communications from us by following the instructions in those communications. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

7a. California Privacy Rights

California residents have certain rights regarding their personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect and how it's used and shared
  • The right to delete personal information collected from you (subject to certain exceptions)
  • The right to opt-out of the sale of your personal information
  • The right to non-discrimination for exercising your CCPA rights

To exercise these rights, please contact us at support@alittledrive.com. We will respond to verifiable consumer requests within 45 days.

8. Account Deletion

You may delete your account at any time through the app settings. Upon deletion, your content will no longer be visible to other users, but we may retain your data for up to 30 days before permanent deletion from our systems, as outlined in the Data Retention section above. For more information about account termination, please refer to our Terms of Service.

9. Children's Privacy

Our Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete such information from our systems.

If you are a parent or guardian and believe we may have collected information from your child, please contact us immediately at support@alittledrive.com.

10. International Users

Our Services are intended for users located in the United States. If you access our Services from outside the United States, you do so at your own risk and are responsible for compliance with local laws. By using our Services, you consent to the transfer of your information to the United States and its processing in the United States.

11. Changes to Our Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make changes to this Privacy Policy, we will notify you by updating the "Effective Date" at the top of this Privacy Policy and providing in-app notifications. Your continued use of our Services after any modifications indicates your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at support@alittledrive.com.

This Privacy Policy works in conjunction with our Terms of Service.